Catalog Choice is an online service that allows users who sign up for a free account to send automated messages to retailers telling them that they no longer wish to receive their catalogs. I have used this service for a few months now and I think that it is fantastic. I live in an apartment and have one of those tiny apartment mailboxes so, you can imagine my frustration when I try to get my mail and the IMPORTANT letters are wedged in behind nine catalogs, all of which are for products I do not even use.

There mission is a noble one

The mission of Catalog Choice is to reduce the number of repeat and unsolicited catalog mailings, and to promote the adoption of sustainable industry best practices. We aim to accomplish this by freely providing the Catalog Choice services to both consumers and businesses. Consumers can indicate which catalogs they no longer wish to receive, and businesses can receive a list of consumers no longer wanting to receive their catalogs.

On a practical level, however, their service helps free up peoples time and mental space. I have noticed that a reduction in the amount of junk I receive in the mail actually does have an effect on my peace of mind. And speaking of making a difference, you will also be able to sleep better at night knowing that you are helping to cut down on the wasteful use of paper for catalogs that most of us never even look at.

To sign up or for more information, visit their website at http://www.catalogchoice.org/.